Why Would a Corporation Want to Work with Startups? Open Innovation

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As a successful business, it’s difficult to take the time to ‘study’ the trends and consider how best to evolve your products and services. You need sources outside of your company to help you to assess trends and new models. Sometimes new ways are the best ways. But how do you get a front row seat to a rapidly changing business climate? How can you edge out the competition by getting the jump on a new way to approach customers?  Open Innovation may be the answer. A growing number of corporations are creating direct relationships with startups because this is […]