5 Reasons Why Startups Are Your Most Important Innovation Partner: Open Innovation

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Open innovation is a distributed, more participatory, and decentralized approach to innovation.  The underlying case for open innovation is the fact that no company, no matter how capable or how big, could innovate effectively all on its own.  This is because of the wide distribution of knowledge and research.  Startups can take advantage of this distribution and create an “idea-tester” environment rather quickly.  There aren’t many barriers for entrepreneurs to get a company up and going.  The cycle for building and testing ideas is faster. The cost of this testing activity from startups is rather low.  This is why we […]