The Evolution of The Innovation Marketplace

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Almost everyone would agree; once a digital giant like Amazon or a fast-growing start-up like Airbnb has changed the playing field, it is virtually impossible to dislodge their dominance. Digital giants and startups are setting the standards for growth and innovation. The pace at which companies need to adapt and respond to these standards is rapidly accelerating. Decision-making and execution must occur in hours or days rather than weeks and months. Unfortunately, too many legacy companies are doing things the old way. Making plans once a year, spending too much time and money fixing antiquated platforms, or even taking on […]

Innovation Strategy: Define Your Opportunity

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We hear it all the time, “we aren’t sure exactly what we are looking for”.  Some companies just believe they need to be part of the newest tech trend, even though there isn’t a clear reason why.  So why have an innovation strategy at all?  It’s simple really, to clearly focus and align the innovation efforts of your team. These efforts need to ultimately connect with your overall business strategy. Innovation isn’t easy, it’s often a frustrating exercise inside of big companies.  Why do efforts to innovate often fail?  Here’s a hint: it’s not about execution.  The problem is routed […]