Mature businesses generally have an aversion to risk. We get it. They are at the top of their game because they have been excellent at scaling a proven business model, building complex processes and getting teams to ‘line up’. For mature businesses it’s about executing on a well-defined business model. The overwhelming momentum of these organizations pushes hard against risky innovation.This is what entrepreneurs do well. Solve a problem in a new way, take the risk but get all of the benefits of eventually winning. Considering new products or trying to find new markets is disruptive. You aren’t desperate to […]