In 1950 Alan Turing published his landmark paper outlining the creation of computer systems that would ‘think’ like a human. If you could hold a conversation with a machine that was indistinguishable from another human – voila proof of a ‘thinking machine’. This description set the stage for what we know as the broad category: Artificial Intelligence.
It’s been almost 70 years since Turing’s publication, but this revolution isn’t really about recreating a human’s brain or intelligence. It’s about taking our human capacity way beyond our capabilities.
AI is not about one single emerging technology, rather it defines a completely new platform for computing and the way we will live. It marks what we are now calling the 4th industrial revolution. It will fundamentally change the way we interact with the world from now on.
What You Can Do Now to Get Ahead of This Revolution
Artificial intelligence will be considered in every application and implementation. You are likely already considering how AI will change your offerings, operations and ultimately affect your customers well in to the future. You can enable your approach by considering how your business competes. Exploring the Value Disciplines would be a good approach. By understanding how you compete, consider how AI can extend your advantage in specific ways.
The introduction of AI powered solutions is going to enable businesses to compete in many more ways than previously possible. Why? The technology will enable less cost prohibitive implementations in the various disciplines. While a product excellence company like Nike will be able to churn out new design possibilities, they will also be able to personalize experiences by customer. Law Firms are driving efficiencies by using AI to generate legal documents (and suggest rulings) without a human involved. Disney is using deep learning to ‘watch’ audiences watching their movies. Their AI measures complex audience reactions by assessing facial expressions.
Customer ‘intimacy’ may be the biggest winner here. Data drives AI. If you are good at collecting customer data when they interact with your business, you can dramatically increase services that personalize customer service and delight customers. Walmart is upping it’s game in this area by tracking everything that goes on in it’s physical stores. Then using this information to find new ways to smooth the path to purchase for customers.
We are in the very early stage of this 4th revolution brought on by the capabilities that Artificial Intelligence brings to our everyday life.